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August 31, 2023#

Security Camera TVC


I produced the 3D sequence shown in ~two days for an agency. I was pleased to hit the deadline. I used After Effects and Element3D, not Cinema4D or Octane.

I was given a clean plate of a brick wall and window and a 3D version of the security camera. The 3D asset was not useable and the base footage had challenging properties. Among other things, the plate was shot on an anamorphic lens which made matching (with Element) very difficult for me.

E3D enabled rapid look development, and I couldn’t have done this without it, but I did struggle with it’s limitations. The final animation and camera move have their shortcomings, including aliasing. In a completely ideal world, I would’ve done this in another program and refined the camera move, assets and materials.

With all that being said, I got this turned in and the TVC aired, so here it is.

Agency was Brave Spark.