I’ve produced an in-depth document which answers key questions and explains what’s possible with explainer videos. Being updated for 2024!
View my 2024 All About Explainer Videos Document here.
An explainer video is an animated video that companies or organizations place on their
website or share on social media. You’ve probably seen quite a few, whether you call
them explainer videos or think of them as cartoons or animated adverts.
Explainer videos aren’t just adverts, though. As their name implies, they can be used to
explain how a service or product works to customers.
It has been shown that explainer videos increase conversion rates, sales and
engagement. The optimum length for an explainer video appears to be 60 seconds. In
situations where a business already has the attention of their audience (B2B), a 2 minute
explainer may be preferable.